Companies who are now dedicating resources to Diversity and

 In Uncategorized

Are You Greenwashing Your Diversity Programs

cheap moncler In 2007, monlcer down jackets issues around sustainability were heating up and Chief Sustainability Officers emerged in companies globally. Today, Chief Diversity Officers are popping up at more and more companies and it’s astonishing to see the similarities between these roles, because they face many of the same challenges. These leaders and their teams risk becoming isolated echo chambers, unless they can connect their goals to their company’s core business, and, in particular, can connect with middle management. cheap moncler

moncler outlet Diversity and Sustainability (or Corporate Responsibility) have a lot in common and I would argue that a solid ESG program should already include diversity. These cheap moncler initiatives require both top down sponsorship (CEO and the C suite) cheap moncler sale and bottom up buy in but it’s the “middle” that will really make the difference. moncler outlet

moncler outlet online In her book “Own it,” Sallie Krawcheck writes that senior and middle managers are the ones who “make the thousands and thousands and thousands of micro decisions that set the tone moncler outlet sale at a company, that make it a great (or awful) place at which to work.” The adoption or implementation of these necessary cultural shifts can only be successful if this group of leaders see a fit with their goals, and not one more “bolt on” strategy to manage . moncler outlet online

moncler sale Today, thankfully, private enterprise has taken the lead in moving the ESG (environment, social, governance) cheap moncler coats agenda forward; leaders like Walmart and Unilever changed the way we think about the “triple bottom line,” and ESG is part and parcel of their financial reporting, risk assessment, reputation and innovation efforts not to mention shareholder value and responsibility. BlackRock’s annual CEO letter includes an explicit call out cheap moncler jackets to moncler outlet ESG factors as a sign of management effectiveness and long term value creation. moncler sale

moncler outlet sale Like Sustainability leaders, Diversity and Inclusion officers know that the only way to make real change happen is to have these efforts become an integral part of their short term and strategic long term goals. Here are some tips to those leading diversity and inclusion, taken straight from a former Sustainability leader’s handbook. moncler outlet sale

moncler jackets outlet Whether you look at diversity as an opportunity to better connect with your customer base (and I encourage you to study the demographics of your customers and then compare that to your decision makers), or as risk mitigation, make sure your efforts and initiatives are linked to the bottom line. What’s in it for me? Senior and middle managers will have a better understanding of their personal impact when they see diversity initiatives aligned with their business goals. Getting measurements and regular benchmarking in place at the individual management level (like employee satisfaction scores) is moncler sale outlet critical to making inclusion part of good business performance. moncler jackets outlet

moncler outlet store Similarly, make sure you include measurements in your customer satisfaction survey, along with those around innovation and reputation, both of which are positively influenced and improved when you have a diverse leadership team and moncler sale work force. moncler outlet store

moncler jacket sale Take a systems thinking approach moncler jacket sale

moncler factory outlet Nothing is worse than the latest “fad” that middle managers will simply shrug at. Your systems must be analyzed and organized so that you have a purposeful structure promoting diversity that consists of interrelated and interdependent components. These will continually influence one another either directly or indirectly. Without a holistic systems approach, your initiatives run the risk of being external to cheap moncler outlet your systems. moncler factory outlet

moncler outlet uk [Related:Is Your Employee Resource Group Helping Or Hurting?] moncler outlet uk

moncler outlet jackets Your systems include your people and your processes. For instance, the way you recruit, evaluate performance, promote, reward and build teams is laden with systems. Look beyond the paper and evaluate your non documented processes too. These include everything from team events to company swag. moncler outlet jackets

cheap moncler jackets During the height of the Sustainability wave, some brands simply greenwashed (slapped green on) their offerings and claimed that they were helping the environment Moncler Outlet . For other brands, sustainability was core to their business from their beginnings (see Newman’s Own, Patagonia), and they increased visibility of their efforts and loyalty to their brand. Companies who are now dedicating resources to Diversity and Inclusion programs must ensure that these efforts are authentic, and connected directly to their brand moncler mens jackets promise. cheap moncler jackets

cheap moncler outlet Customers in any industry value transparency and responsibility as they choose how and where moncler outlet online to spend their money. Consumer facing businesses are under even more pressure to be transparent about more than just their products, because customers want to engage with brands that inspire them and that they trust. cheap moncler outlet

cheap moncler jackets sale This is where diversity becomes a virtuous cycle; if you have more people representing different perspectives, you will have a broader view of the customer and the market landscape, and a greater opportunity to build a strong, authentic connection between your brand and your customer. cheap moncler jackets sale

cheap moncler coats Leilani Latimer is the VP Global Marketing, Partnerships Commercial Operations for Zephyr Health. She is a marketing leader with proven experience taking nascent business ideas and products from concept to scale, with success in global go to market strategies, product marketing and planning, cross functional team leadership, buy moncler jackets customer engagement, communications and employee engagement cheap moncler coats.

Recent Posts

Leave a Comment